Top 5 Social Networking Apps Performance in Australia Q4 2022

In the fourth quarter of 2022, the top 5 social networking apps in Australia showcased varying performance trends in terms of weekly downloads, revenue, and active users. Below is a detailed look at their performance metrics:

BeReal: Photos & Friends Daily experienced a consistent decline in weekly downloads, starting at approximately 83.7K in late September and dropping to around 23.7K by the end of December. Despite this, the app maintained a stable user base with weekly active users fluctuating between 982K and just over 1M.

WhatsApp Messenger saw a peak in weekly downloads in mid-October, reaching about 61.9K, before gradually decreasing to around 44K by the end of December. Throughout the quarter, weekly active users remained relatively stable, averaging around 6.6M.

Facebook from Meta Platforms, Inc. showed a steady performance in weekly downloads, with numbers hovering around 44K to 51K. The app also maintained a consistent number of active users, averaging approximately 19.2M weekly. Revenue saw minor fluctuations, peaking at around $34.3K in early October and stabilizing at about $28.2K towards the end of December.

Messenger, also from Meta Platforms, Inc., had weekly downloads ranging from 47.2K to 55.6K during the quarter. The app's weekly active users remained robust, averaging around 19.5M. Revenue showed slight variations, peaking at roughly $773 in mid-November and ending the quarter at about $614.

Telegram Messenger experienced modest weekly download numbers, fluctuating between 20.7K and 26.2K. Active users showed a similar pattern, with numbers ranging from 561K to 635K throughout the quarter. Revenue saw a peak in late November at around $1.7K before settling at approximately $1.7K by the end of December.

These insights are derived from Sensor Tower data, and more in-depth analysis can be found on their platform.